At DESIGNTRACK we foster a regenerative approach to our communication + design services by considering the following elements…

• Long-Term Thinking: Considering the lasting impact of our designs beyond current trends. Aiming to create visuals that remain relevant + effective over time.

• Adaptability: Designing with flexibility in mind. We use flexible layouts, modular design elements + scalable graphics to ensure your designs can easily evolve with changing needs + technologies.

• Accessibility: Prioritise inclusivity, we make your designs accessible to all users, including those with disabilities + limited access to technology. This may involve using proper contrast ratios, providing alternative text for images + following WGAC guidelines.

• User-Centred Design: Prioritise the needs + experiences of your audience throughout the design process. Conduct user research, gather feedback + iterate on your designs to ensure they meet the needs of all users, regardless of their technological resources or abilities.

• Equity: We strive to create designs that promote fairness + equality, we will perpetuate stereotypes or biases + consider the diverse perspectives + needs of your audience.

• Collaboration + Education: Work collaboratively with developers, content creators + other stakeholders to implement + advocate for regenerative design practices. Provide training + resources to educate our clients about the importance of accessibility, ethics + inclusivity in graphic design.

• Environmental Considerations: We take into account the environmental impact of our design choices, opting for ethical materials + practices whenever possible to minimise waste + carbon footprint. Our studio is run on solar power + is surrounded by a biodiverse system of plants + critters planted by us to improve the local ecosystem.

• Ethical Printing: We only use the most ethical printers available + recommend conscious + considered merchandise choices for our clients, supporting locally made, handmade or organically grown. If it’s not possible we work with clients to reconsider their goals.

By incorporating these principles into your communications + design project, you can be assured that you too are contributing to a more sustainable, equitable + resilient online ecosystem.